Why another time management software? aren't there enough of them?

if you were ever to tell someone 'I'm creating another time management / time tracker software' you'd probably get a dirty look.

"What? Aren't there enough out there?"

Search Google for time tracking software and you'll get hundreds. So the question is, why even create one? That's a question I've asked myself. I then developed it because I think there is always space for something that has benefits that no other software provides. This post isn't going into an advertising lecture - but just that the fact that there exists competition doesn't mean you shouldn't get in. Ultimately it's about differentiation - does my software have benefits that users value?

It's also a mistake in these cases to think of sizing the market - sort of saying if there are X desktops with Windows XP and Vista and Y% of those buy my software, I will be a millionaire! It doesn't quite work that way. My focus will be to see what specific benefits and features of my software users seek - Analytics are a good way to figure that out. That's a starting point.

The good news is that even before my software goes commercial and my site is actually advertised (by different means), it's actually coming on the top search results for specific queries. That means my SEO isn't too bad. I've also had some users email me asking when it will be released - and that also indicates there are benefits that some users value.

To me, that's good enough to keep going.

Coming: How easy is it to create a simple software like a time tracker? not so easy...I discovered!